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Heat "All In" on team culture
The Perth Heat are committed to a strong team culture in 2018/19
05/08/2018 5:29 AM ET
 (James Worsfold)

With the Australian Baseball League going through multiple changes for the 2018-19 season, one thing that won't change is the Alcohol.Think Again Perth Heat's commitment to demonstrating a strong team culture.

Having worked tirelessly to create and maintain a strong reputation both on and off the field, Heat Chief Executive Lachlan Dale says his side do a great job in re-enforcing the values of naming rights sponsor, Alcohol.Think Again.

"Our players do an outstanding job of promoting the health benefits of responsible drinking," he said.

The Heat have partnered with Alcohol.Think Again since the re-birth of the ABL in 2010-11.

"We're proud of the behaviours of our players and staff as role models in the community," Dale said.

"We have strict policies in place to make sure players and staff align with these values."

Part of the commitment is demonstrated through the Heat's annual Alcohol.Think Again Round, where players wear custom orange hats to raise awareness for responsible drinking.

"It's a great round where everyone gets together to promote the message of safe drinking," Dale said.

"The players and fans really get behind it."

Last year, over 4,000 fans flocked into the Perth Harley-Davidson Ballpark to support the Alcohol.Think Again Round - a series where the Heat booked their playoff berth with a victory over the Sydney Blue Sox.

Perth are proposing a change which will see the Alcohol.Think Again Round take place in Round One this year, as opposed to the traditional Round Eight.

"We think it'll be a great way to get people into the ballpark and get behind the team from the very first weekend of the season," Dale said.

"We'll be promoting these values right from the get-go." 

The structure of the 2018-19 ABL Season is set to be announced by May 31, with a new Perth Heat owner soon to be confirmed.

This story was not subject to the approval of the Australian Baseball League or its clubs.